If you do not pay attention to what your prospects and visitors are doing, then what is your Return On Investment?
In addition, many businesses launch new websites, but then never look at their website reports, to see what users are doing (or not doing) on your site, and where you should make changes/improvements. For example, maybe a large percentage of your customers are closing your site (aka: bouncing) on one particular page that may have a problem (bad design, bad content, functionality not working, etc). But you wouldn’t know that without someone reporting it, or analyzing your website reports.
If you are engaging in multichannel marketing, then your web analytics may also help clue you in to whether or not your multichannel campaign is working. Some analytics such as Google Analytics, their Multichannel Funnels can help track related offline campaigns.
Contact Us to discuss your analytical needs.